Bridging Consumer Psychology Insights and Masterful Messaging to Create Human-Centered Personal Brands That Stand Out and Lead with Value

For industry leaders looking to better articulate their genius, get noticed by the right people, and create movement-based brands they can monetize with integrity.

Bridging Consumer Psychology Insights and Masterful Messaging to Create Human-Centered Personal Brands That Stand Out and Lead with Value

For industry leaders looking to better articulate their genius, get noticed by the right people, and create movement-based brands they can monetize with integrity.

250+

Clients Served

9+

Years of Experience

33%

Higher Sales Conversions

If you’re anything like my clients, 
I’m willing to bet:

 You are a coach, consultant, or service-provider that wants to be a voice that stands out in an already-crowded marketplace of online brands, without sounding like everyone else, or following what everyone else is doing;

 You KNOW you’re epic at getting your clients results, and have the track record to prove it, and you want a clear, crisp message that reflects the depth of transformation you provide without confusing your audience; 

 You’ve spent so much time and effort mastering your craft, refining your product and tweaking your offer, but simply don’t know how to promote them in a way that will elicit a YES from the best fit clients; 

 You’ve had a steady stream of referral-based clients but are ready to call in qualified people who resonate with your message and want to elevate your brand’s presence and have people actively seeking YOU out for your genius;

 You want a brand presence that is a reflection of the true you, but often question how to build credibility and trust while still being vulnerable and showing the parts of you that you’ve been told aren’t “on brand”;

 You want to be able to effortlessly close sales with clients that are pre-sold on your offer and are ready to get started, and not feel like you need to convince them of your value in sales conversations; or

 You are a bit of a black sheep in the marketing family, often finding mainstream sales tactics, launch formulas and closing techniques to be off-putting and unaligned with how you’d like to operate.

This is why you have put hundreds of hours into consuming the best in marketing, sales and messaging training—

You’ve opted for every workshop, masterclass and downloadable that promises results (yes, I see that inbox full of freebies) 

But despite all the effort, expressing yourself in a cohesive way that encapsulates your genius, positions you differently, and brings in qualified leads seems to feel like an unsolvable puzzle.

Why is that?

Chances are, there is a disconnect between who you are at the core, what you want to want to be known for, and how you are communicating your value with the world.
In other words, you haven’t been positioned in your audience’s mind in a way that draws them in, raises awareness around the problem you solve, and creates desire for how you can help. 
And in order to do that you need a brand identity, a brand message, and a brand presence that speaks to the depth of the value you provide.
A brand that doesn't hide behind cookie-cutter templates, surface-level content, vague promises, and unclear results.
A message that comes from the core of who you are, what you value, your philosophies, and connects to the hearts and minds of those you are meant to serve.
A thought leader that isn’t just offering a “product” or “service”, but is looking to lead a movement that will disrupt how things are done in their field.

Here’s What I Know WON’T Work

The mass marketing gurus will tell you to:

Get louder and more visible with your message

Be more “consistent” with your content on multiple platforms

Pour more dollars into ads to grow your audience before you know how to effectively position yourself to sell 

Rebrand or re-invent yourself to something your audience will be more receptive to (in other words, be someone you’re not)

All while ignoring the MOST crucial and yet most overlooked part of a sales and customer relationship: 
→ successfully communicating with your audience in a way that captivates, connects, builds trust, and creates the desire to take the relationship to the next level ← 
And most importantly, to do it in a way that best aligns with YOU. 

Not how your coach or mentor told you to do it.

Not following “proven” blueprints and scripts that make you feel icky.

Not having to contort yourself into someone you’re not to get sales.

But to feel grounded in a message and strategy that deeply resonates with you and how your people buy. 

Here’s The Truth

Much of what has been taught in marketing about how to build authority, gain trust and create sales actually goes against how people are making purchasing decisions TODAY, and is why many mainstream content and conversion techniques are failing to deliver on their promised results. People buy from people they connect, resonate, and share values with. 

What your ideal clients are yearning for is to see you in the fullest expression and embodiment of who you are.

NOT a curated persona that is perfect and aspirational.

They want to hear a message that sounds unique to what they’ve heard before, something that is relevant to what they aspire to achieve, that resonates deeply with their own values...that will ignite a flame within them to want to experience your work. 

THAT is the level of depth and authenticity they’ve been craving from a brand like yours. 

This is Why I coined the term NeuroBranding: Where Behavioral Psychology Meets Authentic Marketing 

Over the last few decades, there has been an explosion of research on how the human brain makes choices and what factors influence what we say, how we act, and what we decide to buy. This field is known as consumer psychology and neuromarketing.

As a behavioral science student, I discovered that by using these findings in your marketing in an aligned, ethical way, you can control the architecture of the words and images you put in your message, to frame how your brand is positioned in the minds of your target audience, and compel more of the RIGHT people to buy.

The term “Neuro” also represents my definition of the next era of personal brands – the ones that will be recognized and positioned as true thought leaders who want to step away from the status quo of being an online entrepreneur (and all the flashiness that comes with it).

A NeuroBrand is:

N — Nuanced

A brand that has character, distinction, and is appealing to a specific group of people.

E — Expressed

A brand that stands for something, and isn’t afraid to claim it.

U — Uncopyable

A brand that is so unique and honed in its essence that it becomes virtually impossible to replicate by others.

R — Relevant

A brand that solves a gap that exists, that brings value to its field in a way that is needed and in demand.

O — Omni-serving

A brand that wishes to genuinely help its patrons with the highest quality of service and integrity.

If you’re a brand or business attempting to cut through the thousands of marketing messages audiences are being bombarded with today, you need an edge. 

That edge is knowing how to communicate and position yourself as a NEUROBrand.

If this has resonated, then read on if you are ready to:

Create a personal brand that feels like a natural extension of yourself?

Hone in on your brand’s core message and finally feel good about it?

Be confident in creating compelling content that gets people to say HECK YES before even applying to work with you?

Position your offers as a no-brainer to your dream clients without graspy sales techniques that make your soul cringe?

Clearly articulate the value of what you do in a way that makes people say “Where have you been all my life?”

Make the impact you hope to make and build a personal brand you’re proud of?

It’s time to put more YOU in your branding and messaging, and start using human-centric marketing to build your movement the RIGHT way. 

Introducing...

A hybrid group training & mentorship program to help you uncover your brand identity, communicate with conviction, and connect the right people who are ready to buy.
In 6 months, we elevate your brand’s positioning and content writing skills so you can masterfully articulate the value of your genius in a way that captivates and converts dream clients, without feeling pushy or disconnected from your unique voice.
Together, we will ensure your marketing approach and brand messaging are “brain-friendly” by helping you:
Uncover the unconscious decision-makers in the brain and tailor your brand and message to be more impactful and resonant
Master the emotional language and psychological hooks that captivate your audience and set you apart from other brands in your niche
Create written content that establishes trust and likeability, and primes your audience to be more receptive and welcoming of your sales message
Remove the hidden barriers and mistakes in your current marketing and messaging that are stopping potential clients from buying from you
Understand WHY people buy and align your marketing strategy to naturally guide clients to a YES without pressure

Here’s How We Do It

(A peek into *some* of the takeaways you can expect)

PHASE I:

Uncovering Your Unique Message & Brand Identity

If you know what to say but you don't know HOW to say it, chances are, you haven’t yet honed your brand identity. So in this phase, we craft the essence of who you are and what you stand for so you feel clear on your value and flow with endless content ideas. You'll also learn about the psychological triggers for your audience and learn how to craft a message that speaks to the decision-making part of the brain. 
Lessons include:
 The Psychology of Messaging That Converts & Subconscious Nuances of Attracting Ready-To-Invest Clients
 Energetic Shifts to Writing Content That Grabs Attention & Converts With Integrity
 Getting Connected to Your CORE Message & Uncovering Your Differentiating Factor
 The Art & Science of Distilling Your Genius Into ONE Concept & Mission
 How to Create Messaging That Creates Buy-In to Your Cause & Builds Your Tribe

PHASE II:

Communicating Your Message with Conviction

Stumped on what your audience needs to hear from you? This phase will help you identify the EXACT words to use to connect to your audience. You’ll walk away not only with a clear understanding of who your client is and what they value, but HOW you can leverage this to write content that grabs attention and increases visibility, establishes trust and connection, and translates your genius into tangible results (which means more sales!)
Lessons include:
 The Keys to Connective Copy That Converts (Copywriting Made Simple)
 Uncovering What Your Clients *Actually* Want to Buy From You
 How to Articulate Your Value in A Way That Evokes Desire & Action
 The Top Mistakes That Make Your Message Confusing & Are Costing You Leads
 Turning Vague, Fluffy Language Into Vivid, Emotionally-Compelling Content Pieces

PHASE III:

Positioning Your Message & Creating A Presence That Sells

​​In this phase we dive into creating your content ecosystem and learn how to speak to all the different stages of a buyer's journey, so we can eliminate the guesswork behind what to say, and instead naturally move people into wanting to work with us without hardcore selling techniques or constant calls to action. 
Lessons include:
 The Key to Building Instant Credibility & Intimacy With Your Audience
 Mapping Your Customer Buying Journey So You Can Tailor Your Message To The Correct Level of Readiness of Your Buyer
 8 Messaging Principle & Content Types That Turn Followers Into Leads
 Framing Posts That Deliver a Message with Potency (My “Selling Without Selling” Copy Frameworks)
 5 Psychological Hooks To Grab Attention With Your Content & Ensure You Are Top of Mind

NeuroMessage was designed for the person who:

Knows their work is powerful and different, and is craving support on how to best express that with deeply-resonant words and thought-provoking content pieces

Has a deep desire to learn and improve their communication and positioning skills, knowing that this is the most lucrative skill in business

Is deeply intrigued by the psychology of decision making, building trust, interpreting language, and how all this applies to the new era of marketing and personal branding;

Wants to attract ready-to-buy clients who trust and lead themselves, so you don’t have to apply icky tactics to “convince” anyone to work with you;

Isn’t afraid to step away from the status quo marketing world and break a few rules in the process of building a business that is in integrity with your values.

What’s Included?

30 High-Value Trainings & Workshops
30 High-Value Trainings & Workshops
Lifetime Access to Content & Recording Vault
Lifetime Access to Content & Recording Vault
6 Months of Access to Bi-Weekly Mentorship Calls
6 Months of Access to Bi-Weekly Mentorship Calls
Weekly Feedback on Copy & Marketing Assets
Weekly Feedback on Copy & Marketing Assets
Access to a Private Community for Ongoing Support
Access to a Private Community for Ongoing Support
1:1 Onboarding call with Parmees
1:1 Onboarding call with Parmees

~ PLUS THESE EPIC BONUSES: ~

Writing Epic Bios & Origin Stories That Help Your Audience Feel Deeply Connected to You
The 5 Most Effective Lead Magnets and Which to Create for YOUR Business
My Top 2 Templates for Crafting Masterclasses & Conversion Events That Sell
Crafting Sales Pages That WOW Even the Toughest Lurkers Into Buying
Cultivating Creativity for Endless Writing Flow
BTS: My Writing Process (From Idea to Post)
This is NOT your average marketing program filled with fluff, incongruent tactics and Google-able teachings. This is a deeply transformative experience for the creator who’s ready to bust out of the traditional boxes and lead a mission using an aligned marketing strategy. 

My client-centric approach involves ethically:

 helping a customer achieve a deeper understanding of YOU and your brand so you can be positioned as the thought leader you know you are
 gaining deeper insight into your customer’s challenges, needs and desires so you can create content and offers that align with what they’re already looking to buy
 creating a clear message that is aligned with your mission and best represents your values
 leading a customer to a purchasing decision that is best for THEM 

This is NOT about: 

 using “proven” psychological techniques to manipulate your audience into buying from you 
 using scare tactics, urgency or inflated promises to entice your audience to work with you from a place of desire and not desperation
 falsely portraying yourself or your brand in a way that you *think* will land you more clients
It’s about better understanding your customer’s needs and wants so you can develop better products and more effective marketing that gets through all the noise, and straight to the hearts and minds of the RIGHT people.
"There’s a science behind the way every human being makes a decision, and when you understand that process, you can start to craft a more compelling and influential message that hit’s the part of your customer’s brain where they’re most receptive to your message."
Jeff Bloomfield, CEO of Braintrust
The saturated world of marketing makes connecting with your target audience extremely difficult. There’s an easier way to break through the noise and achieve consistent momentum from your marketing, so that you can:
 Help customers see the value of your brand by identifying the goals that drive their actions, and align your message with their desires
 Connect more deeply with the people in the market you’ve carved for yourself, so you can only attract the people you truly vibe with
 Frame your brand as the natural, go-to choice through compelling writing & launch methods that resonate with you
 Use evidence-based strategies to overcome the mental buying hurdles in your content so you never have to “handle objections” again
 AI-proof your content with a message that has soul, depth, and positions you as a leader in your field and not just another account using a regurgitated message
What happens after you apply?
After we’ve reviewed your application and made a decision on whether NeuroMessage is a good fit for you, you’ll receive an acceptance email and invitation to book an onboarding call. 

Please allow 24-48 hours excluding weekends for a response. 
Who is the Neuromarketing expert on your team?
Hi, I’m Parmees.

Messaging & positioning strategist for creators and experts who want to communicate the depth of their life’s work so they can carve their paths to being thought leaders in their space, without losing touch with their voice and essence.

My unique blend of science-backed strategies & human-centric thinking helps aspiring/established personal brands better articulate their ideas, be positioned uniquely in their industry, and ethically bring in consistent sales without mainstream marketing tactics and formulas.

Simply put, I help you go from hearing “so what do you do?” to “how can we work together?” after every encounter, online and offline. And I’m sure if you’re anything like me, you too could use more of that any day!
Who is the Neuromarketing expert on your team?
Hi, I’m Parmees.

Messaging & positioning strategist for creators and experts who want to communicate the depth of their life’s work so they can carve their paths to being thought leaders in their space, without losing touch with their voice and essence.

My unique blend of science-backed strategies & human-centric thinking helps aspiring/established personal brands better articulate their ideas, be positioned uniquely in their industry, and ethically bring in consistent sales without mainstream marketing tactics and formulas.

Simply put, I help you go from hearing “so what do you do?” to “how can we work together?” after every encounter, online and offline. And I’m sure if you’re anything like me, you too could use more of that any day!
How did I get into this? Serving as the voice behind many 6 and 7-figure brands for almost a decade, I transitioned my successful done-for-you copywriting agency into educating and mentoring up-and-coming brands on finding their brand voice, honing their magnetic message, and adopting the writing principles that create desire and commitment from their clients.

My clients walk away knowing how to ensure their sales approach and messaging are “brain-friendly”, feeling more solid in their unique value and brand, and having a deep understanding how their people make buying decisions, so they can translate their genius into powerful, captivating and conversion-driven content pieces that attract ready-to-buy clients without being pushy.

If you’ve hired a web designer, copywriter, ads manager, and sales coach but DON’T have anyone on your team advising you on the psychology behind all your marketing and positioning efforts, it’s time to change that.
 Wouldn’t it be great if you understood exactly what your customer is thinking when making a purchasing decision?
 Wouldn’t it be fantastic if you understood exactly what makes you different and how to communicate that with your audience?
 Wouldn’t it be helpful to understand their true concerns and desires so you can tailor your message to best fit their needs?

Testimonials 

FAQs

Are there specific criteria I need to meet to join?

Ideally, you already have a validated offer, you’ve worked with a handful of clients, and have a pretty good grasp of the problem you solve. You’re looking for support on elevating the caliber of client you’re attracting, want to understand how to better communicate what you do, and elevate your presence online to become more visible and relevant to your audience. NeuroMessage is not for you if:

- You haven’t worked with clients before
- You don’t have a tested process or product
- You’re only looking for plug-and-play templates for copy
- You want someone to provide you with writing material (this is not a done-for-you service)

Will I receive individualized support in this container?

Yes! While the bi-weekly mentorship calls are open to the group, we cap attendance to these calls with pre-registration so we can ensure that everyone gets their questions answered on the call. You may also submit questions and copy inside the private community for asynchronous support throughout the week.

Will my access to the recordings expire once my time in the container is done?

Nope! I firmly believe that returning to the material inside the portal will continue to be valuable to you at every stage and iteration of your business. This is why you get lifetime access to the trainings and call recordings to consume at your own pace. I also don’t believe in creating any sense of rush or urgency around applying all the material within a preset time frame. Rest assured you can return to them at any point. 

Are there payment plans available for this program?

Absolutely. You can break the payment into 6 monthly installments.

What if I want support past the 6 months of mentorship?

Alumni may renew access to the mentorship calls every 6 months for a discounted rate.

How much time would I need to dedicate each week to this program?

Everyone learns and applies at different rates, but I’d recommend 2-4 hours per week of consuming the material, attending mentorship sessions, and practicing the writing techniques. Again, you have lifetime access to the material so you can pick and choose what is the post applicable to you right now.

I’m not a natural writer, is NeuroMessage right for me?

NeuroMessage is best suited for the creative and service-provider who is eagerly looking to improve their writing skills and feel more confident in articulating their thoughts, ideas, and points of view. While you don’t need any professional writing experience, you do have to have a desire to fine-tune your ability to communicate and make an impact through words. This is not for the person who wishes to delegate all their writing to a copywriter. In fact, I strongly believe that learning the art of writing articulately is THE skill any business owner must develop in order to stand out and not be reliant on writers to convey the essence of their work. 

Do I need to be a personal brand to gain value from NeuroMessage?

While many of the lessons inside NeuroMessage are curated for the brands that have YOU as the face and personality, there are still many principles of marketing, positioning, and copy that can be helpful for other service-providers, program creators, and agencies as they navigate building deeper relationships with their audience and adopting client-centric marketing strategies that don’t rely on pushy tactics to gain sales. 

What can I expect once I’m inside the program?

Once you’re accepted and have made payment, you'll get instant access to the NeuroMessage Portal where you can start consuming the pre-recorded lessons. You'll also be invited to the Facebook group where you can ask questions and receive messaging support, and receive email reminders to register for the bi-weekly mentorship calls. You’ll have 6 months of access to the group and mentorship calls from your start date (All new enrolments start on the first of each month).

Testimonials 

Jamie Berman,
Abundance Coach
“I had the opportunity to work with Parmees last year. She is a genius at what she does. I’ve listened to all of her calls, implemented what she shared, and she did so many amazing edits to my posts. My followers started telling me they felt like I was talking directly to them, which is a great sign when marketing! 

Parmees is an amazing coach, marketer, and copywriter. I also did a 1:1 session with her where she edited and improved my sales page. It made such a difference. Working with her is fantastic. She is so talented and helpful!”
Sandra Gonzalez,
Women’s Coach
“Parmees is my first choice when it comes to communicating effectively. As a Retired Marine Officer turned Life Coach, Speaker, I’ve had the honor and distinction of working with high caliber men and women at an international level.

Parmees is second to none, and her ability to translate what I’m thinking is a gift. She knows exactly what I want to convey and does it succinctly and effortlessly. I will be working with this intelligent and gifted woman for years to come! Truly blessed to have her on my side.”

Gabrielle Smith,
Life & Purpose Coach
“Parmees is honestly the best I’ve seen in terms of her approach to writing copy and guiding others through the process. She quickly comes up with ideas and concepts that take your messaging to the next level. I noticed a big difference in my engagement and conversions after applying her framework and having her review my copy.

Parmees was also very professional and it’s obvious that she truly cares about her clients and her work. I would work with her again in a heartbeat as she is such a pleasure.”

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